Personal Blog of Mike Bowden

I’ve been noticing the eCPM of my Google Adsense account going up and down in drastic amounts. I’m not sure if this is a good thing or a bad thing. From my understanding, this would be a good thing, meaning that are more people advertising than there were before. But there are still a lot of other factors involved with the eCPM for each web site, traffic, click count and so on, just to name a few.

I’ve ran Adsense on plenty of my other web sites for years at a time and I have never seen the fluctuation as I’ve seen the past week. If anyone has any comments on the matter or would like to add their two cents, please post a comment to this post. I’d love to hear more about what this could be from, so maybe I can keep it that high.